PerformLine Friends

PerformLine is a leading performance marketing company focused on providing advertisers with the highest quality leads through lead generation and cost-per-acquisition (CPA) marketing.

PerformMatch - Transparency Platform

Performance Marketing advanced when we make the invisible visible. As advertisers, agencies, and publishers we are at a tipping point in the Performance Marketing Landscape. Advertisers have been forced to spend money blindly with CPA Netwoks with no control or optics into who and how their offers are being promoted. Publishers have all been lumped together on blind networks, in which the high quality and compliant publishes are subsidizing the payouts of those responsible for fraud. Until now, understanding the true user intent of your leads acquired via your CPA acquisition program has been impossible. PerformLine is now making the invisible, visible!

PerformLine Career Center

We are looking for a talented Account Manager and or Affiliate Manager to join our growing team at PerformLine this month. This opportunity should appeal to anyone who loves the start-up pace, and is comfortable wearing many different hats. The core responsibilities include:

  • Pixel placement and testing
  • Creative Trafficking
  • Offer distribution across our network of Publishers and Affiliates
  • Performance Reporting and Invoicing
  • Cap and Payout management
  • Day-to-Day management of Offers and Affiliates
  • The candidate should have a minimum of 2 years experience in an account management or affiliate management role working at an online advertising network. Ideally, this person has a good working knowledge of the performance marketing category; cost-per-acquisition pricing, lead generation, and landing page optimization.
 

Blog Posts

Alleynanders

Prepare: It’s Baby’s Special Day

Tradition it can be considered. Every time a baby is about to reach his or her first birthday, we parents make ourselves busy, busy in preparing all necessary stuff to make the occasion grand and memorable as possible. We take a leave from work just to be present in the baby’s special day that sometimes we tend to be out of ourselves because of “hyper excitement”.
Part of the baby tradition is the giving of the gifts and yes that sounds exciting right? Seeing those big boxes in fancy covers, you… Continue

Posted by Alleynanders on June 8, 2009 at 4:42pm

Alleynanders

Give the best look for your babies

Fashion is not just only for adults. Babies deserve to be trendy and hippy too for they have also the right to follow the trend. Choosing and buying baby clothes can be a lot of fun and also a good experience. But, it is really difficult to find the clothes that will really fit for your baby because there are really a lot of designs to choose from. Price also can be one of the big factors that may consider in buying baby clothes for you are looking for the best design yet within your means.
As a… Continue

Posted by Alleynanders on June 8, 2009 at 4:41pm

performline

Company Update

It’s has been some time since my last post. As you can imagine, we have been very busy building our network and platform. We have lots of exciting news from the last 2 months to share with PerformLine Friends. I am sure you are as busy as we are, so I’ll keep it brief and just cover the milestones we are most proud of:

Launched the Alpha of our revolutionary performance marketing transparency platform that provides full real-time optics for advertisers into their performance campaigns, and allo… Continue

Posted by performline on May 29, 2008 at 5:30pm

performline

PerformLine in the Press!

TARGUSinfo executive David Wengel will moderate LeadsCon 2008 panel, 'Must-Know Advances in Lead Quality,' highlighting move toward defining quality leads

Vienna, VA (PRWEB) March 31, 2008 -- In the never-ending effort to increase the return on their online leads, marketers now want to know not just which of their leads can actually be contacted, but also how to prioritize them for maximum effectiveness. TARGUSinfo will host the first high-profile discussion of lead quality scoring, the next ma… Continue

Posted by performline on April 5, 2008 at 4:30pm

performline

AOL’s buys its way into Performance

It wasn’t to long ago that AOL was written off by most online marketers who were looking for channels that provided reach and growth with positive ROI. They were still trying to sell dial up to a user base with massive churn numbers. Their business development reputation among advertisers had never really recovered from their “anchor tenant deal” days of the Bubble 1.0 when they gouged start-ups and established brands alike with seven figure slotting fees that almost always resulted in abysmal R… Continue

Posted by performline on February 23, 2008 at 5:00pm

Latest Activity

Tushar K. Nilange is now a member of PerformLine FriendsFebruary 12
 
 

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Upcoming PerformLine Events

Speakers Added

We’ve added a partial list of speakers. Here are some of the people you can see at LeadsCon East 2009. Murthy Nukala Adchemy, Inc. Founder & CEO Nathaniel Turner Invite Media, Inc. Co-founder, President & COO Alex Hooshmand BlueKai Vice President, Product & Operations James Mack First Preferred Mortgage Company Vice President, Sales & Marketing Jason Barlow Apollo College & Western Career College Director, Online Marketing Antony Taylor Right Media Director of Professional [...]

Full Conference Program Available

LeadsCon exists not just to bring people together but to provide a forum for leadership and actionable information. Here are but a few of the sessions happening at LeadsCon East 2009: Achieving Breakthrough Results - Get more out of your efforts without spending more The Rise of Direct Response and Per Inquiry Advertising - Offline media offers [...]

LeadsCon East - Preliminary Agenda

As we’ve written before, LeadsCon East is more than just LeadsCon in New York. If that were the case, we most likely wouldn’t do the show just to have a second show in a different city. Instead, it’s driven out of our commitment to the online customer acquisition space, i.e., it’s part of the long-term [...]

Past Attendee Savings Ends April 30, 2009

LeadsCon Las Vegas 2009 attendees, you should have received an email with your special discount link. The Past Attendee Special Price ends Thursday, April 30, 2009. You have just days remaining to save 25% off the already low Early Bird Price. Email us if you are a past attendee but did not receive the email (info[at]leadscon.com). See [...]

LeadsCon East Registration Now Open

If you visited the LeadsCon site recently, in addition to the new header, we have updated the text to reflect the ongoing mission of LeadsCon as well as announcing our newest show, LeadsCon East 2009. Mark your calendars. The first LeadsCon East takes place August 17 - 18, 2009 at the Marriott Marquis Times Square. [...]
 

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